VETTICO

Pronounced [ vet-ih-koh ]
is a small project I started almost two years ago in my shared bedroom with some t shirts in a can.

After I launched the ruffiya series watches the immense support and love you all showed me made me realise that we cannot and must not be limited to one thing.

Vettico is stepping into its next chapter by claiming space in a world that often tells us to stay small.

With this new vision for the brand, I declare how boldly I plan to move forward. The recent rebrand isn’t about change. It’s a reflection of growth. Of honoring the past while forging something new.

Much love, Eman.